Congratulations, you made it through the first work week of 2012! Although it was a short one, (yay!) there is plenty of marketing news to choose from. Google broke their own rules, everyone is giving their predictions for how 2012 will fare, and let’s not forget Google Analytics and all the fun new functions. Without further ado, here are the top five marketing articles of the week.
- Google’s Jaw-Dropping Sponsored Post Campaign For Chrome “Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they thinking.”” Read more at SearchEngingeLand.
- The Facebook Timeline’s anti-drug campaign “The Facebook Timeline is being used to promote anti-drug messages. What might future Gen Y users expect to view?” Read more at ZDNet.
- JANUARY LETS YOU “RE-DO” “The early weeks of every year can be pretty symbolic. We give ourselves a pass to shirk the poor work habits of just a few weeks prior. Hopes abound that a big red “re-do” button will let us start anew on the lists of tasks gathering crumbs on the edge of the desk.” Read more at Solo PR Pro.
- How to Get the Most Out of Google Analytics ”After we published a primer for using Google Analytics, readers said they were hungry for more. Google Analytics has since revamped its design, giving it not only a cleaner look but also updated data sets. You can now find everything from real-time stats to details about which mobile device your site visitors come from.” Read more at Mashable.
- One Thing You’re Probably Not Using LinkedIn For “When it comes to a company’s social media strategy, it’s easy to get wrapped up in Facebook and Twitter. That’s where most of the people are, after all. But for a more professional edge, LinkedIn is another excellent tool you and your company can use to reach out to current and potential customers.” Read more at Business Insider.
Did I miss your favorite article? Let me know in the comments below.